Set up Tvora Studio

What Tvora Studio does

Tvora Studio turns short videos into shoppable reels on your Shopify store. You bring in videos from Instagram or TikTok or upload your own, tag the products that appear in them, and place them on your homepage and product pages. Shoppers tap a reel, watch it full screen, and add the tagged product to their cart without leaving the video. You manage all of it from the Tvora Studio dashboard, which opens in its own browser tab from your Shopify admin.

Getting started

1. Add the app to your store

Install Tvora Studio from the Shopify App Store and approve the permissions Shopify shows you. The app then opens in a new browser tab. It is not embedded inside your Shopify admin, so it opens in its own tab every time.

Nothing is charged when you install. New stores start on the Free plan.

The first time you open the app you land on the setup wizard. After you finish it, opening the app takes you straight to your dashboard.

2. Work through the setup wizard

3. Add your first widget in the theme editor

Adding reels

Where reels appear on your store

Homepage Reel Carousel — Free

Story Bar — Free

Spotlight — the floating bubble on product pages — Free

Reel Carousel on the product page — Pro

Banner Video — Pro

The layout choice

The Carousel section has one setting that changes its whole shape. In the theme editor, click the Tvora Studio Carousel section and open Layout — how the reels show:

If you are on Free and pick a Pro layout, your live store keeps showing the plain Carousel so shoppers still see your reels. In the theme editor you see a message saying the layout needs a higher plan.

One thing catches people out: the Stories layout inside the Carousel section is Pro, but the separate Tvora Studio Story Bar section is Free. For story circles on Free, add the Story Bar section.

Floating bubble or in-page section

On Free you can still put reels on your product pages with the Spotlight, the Story Bar, or both.

Customising how reels look

Analytics

Two pages under Analytics: Overview and Detailed. Both read real storefront activity, both refresh on their own (the line beside the date chip reads Active · updates automatically), and both have an Export CSV button.

Choosing a period

The buttons at the top are Today, 7D, 30D and 90D, and the chip below lets you pick your own start and end date. Today is the default. Ninety days is as far back as these pages go.

The up and down arrows on the cards compare against the period immediately before, of the same length. Today is left out of that comparison because it is only part-way through. 90D shows no arrows.

What each number counts

Views — a reel actually playing in front of a shopper. Counted when a reel settles in the full-screen player, when a Banner Video slide starts playing, or when a shopper taps a Spotlight set to Go to product. Scrolling past a tile is not a view. One shopper watching four reels is four views.

Widget impressions (Detailed only) — how many times a widget drew itself on a page. This is reach, not watching, and will always be larger than Views.

Clicks — the shopper tapped the product name, photo or price inside the playing reel, which opens the shop panel. Tapping a tile to open the reel is not a click.

Add to carts — a shopper pressed a Tvora Studio button and Shopify confirmed the item went in the cart. The card says From reel & widget buttons only. Two limits:

• Adds made with your theme's own product-page button are not counted here. Those are Shopify's number.
• This is a running tally of successful taps, not a picture of what is in anyone's cart. Remove an item and the number does not go down. Add the same item twice and it counts twice.

Click-through / CTR — the share of identifiable shoppers who clicked a product, not clicks divided by views. Each day counts how many separate shoppers watched and how many of those also clicked. The legend spells out the pair: Viewers (daily) and …of them clicked. A shopper who comes back on three days counts three times. Shoppers whose browser blocks storage cannot be recognised, so they appear in Views but sit out of this rate.

View → cart (Detailed) — the same idea, for shoppers who added to cart.

Watch time (Detailed) — real seconds of playback. A single stretch is capped at 10 minutes so a stuck tab cannot inflate it.

Unique viewers (Detailed) — separate visitors who watched a reel over the last 90 days.

Traffic identified as a bot is left out of all of these.

Testing your own store

Your own visits count as engagement. Open your store once with ?tvora_analytics=off on the end of the address and that browser stops being counted. ?tvora_analytics=on turns it back on.

How revenue is worked out

Revenue needs the read-orders permission. Without it the money cards show a dash and a line telling you what to grant. Some stores also need Protected customer data access enabled; the page says which of the two is missing.

There are two money numbers, and they mean different things.

Reel-tagged revenue — money from order lines whose product is tagged to one of your reels. It is a correlation, not proof the reel sold anything. It is worked out from how your reels are tagged today, so untagging a product or deleting a reel also changes past days. When two reels tag the same product, the credit goes to one of them.

Attributed revenue — the shopper demonstrably used the reel. When someone adds to cart from a reel, the reel's identity travels with that cart line into the order and is read back. It cannot be worked out for orders placed before this existed, so it starts at zero and fills in from there.

Attributed orders — orders containing at least one such line.

Both are net: cancelled and test orders are skipped, returned or removed units drop out, a partial money refund is taken off proportionally, and amounts are after discounts. Tagged revenue counts line-item money only — never shipping or tax.

Orders on the Overview is every order on your store in the period, not just reel ones.

If your store has a lot of orders in the last 90 days, an amber banner appears saying the money figures cover only the most recent slice. Views, clicks and add to carts stay complete.

What is on Overview

Free, including the revenue cards.

• Six cards: Views, Clicks, Add to carts, Reel-tagged revenue, Attributed revenue, Attributed orders
• Reel-tagged revenue over time
• Top Performing Videos
• CTR Performance
• Engagement Heatmap — which days and hours shoppers watch and click, last 90 days, in your store's timezone
• Orders
• Top products from reels — Orders, Units and Tagged revenue

Units is shown next to Orders because the money covers every unit sold.

What needs Pro

The Detailed page is a Pro feature. On Free it shows an upgrade panel. Your Overview stays free.

Detailed adds:

• More cards, including Click-through, View → cart and, once reel orders exist, Reel-shopper AOV
• Where engagement happens — Watch time, Unique viewers, Widget impressions, plus breakdowns by widget, by page and by device
• Daily breakdown — one row per active day, with a totals row
• Per-reel breakdown — every published reel with its Views, Clicks, CTR, Orders, Tagged revenue and Attributed. Views and clicks follow your chosen period; CTR is a 90-day figure and is labelled as one.
• Top products from reels with an Avg / unit column

Two notes on reading the tables

A reel can show revenue but no views: revenue comes from its tagged product's orders, which can predate the reel being watched. And if the per-reel table shows a banner about earlier views, those are older views that were never linked to an individual reel and cannot be split out now.

Where else the numbers show up

Your dashboard Home page shows a short version with its own 7 / 30 / 90-day picker: Add to cart clicks, Reel-driven orders and Reel views, plus Top reels · last 90 days.

Plans

There are two plans: Free and Pro. You choose and change yours under Settings → Plan.

The top of that page shows Current plan, Video clicks · this month, and Reels in your library (on Pro the third becomes Next renewal).

Free — $0 / month

Free forever. No card needed. The plan card lists:

• Up to 8 reels
• 300 video clicks/month
• Homepage carousel + story bar
• Floating product-page video
• Instagram bulk import
• Add to cart from every reel

A small Powered by Tvora Studio badge sits under the video in the reel player.

About 300 video clicks/month: the number is counted and shown on the Plan page, but nothing is switched off when you go past it. Your reels keep playing and shoppers can keep buying. When you are over, the page tells you so.

Pro — $9 / month, with a 7-day free trial

The plan card lists:

• Unlimited reels
• Unlimited video clicks
• WhatsApp + COD ordering
• All widgets — PDP, Stories, Banner
• Revenue & conversion analytics
• No watermark + Full customizations
• Priority support

What that means day to day:

• Widgets. On Free, the homepage Reel Carousel, the Story Bar (homepage and product pages) and the floating Spotlight work. Banner Video and the in-page Reel Carousel on the product page need Pro. On Free those two show nothing on your live store; in the theme editor you see a note saying they need Pro.
• Layouts. Carousel and Grid work on every plan. Stories, Coverflow and Showcase need Pro. On Free your live store falls back to Carousel.
• Colours. On Free, Story ring color and the Banner Button color stay on the default. Everything else in Customizations still works.
• Analytics. Overview, revenue included, is Free. Analytics → Detailed needs Pro.
• Watermark. Pro removes the "Powered by Tvora Studio" badge.

How to upgrade

1. Open Settings → Plan.
2. On the Pro card, click Start 7-day free trial.
3. Shopify's approval screen opens. Approve the charge there.
4. You are returned to the Plan page. If it says it cannot see a subscription yet, wait a moment and reload.

The charge belongs to Shopify. It appears on your Shopify invoice after the free trial ends. Nothing is charged during the 7 days. Billed monthly, cancel any time.

Switching back to Free

There is no downgrade button inside the app — the subscription belongs to Shopify, so you end it from your Shopify admin. Open Apps → Tvora Studio: where Shopify shows a plan page for the app, pick Free there; otherwise uninstall the app. Billing stops immediately either way.

• If you move to Free, your reels are never deleted. If you hold more than 8, the extras stay in your library and stay published — they just stop being sent to your storefront, and carry a Paused badge. Subscribe again and all of them are served again, with no re-publishing.
• Your settings are kept. Colours, layouts and every other option stay as you left them. On Free the paid ones are simply not applied. Upgrade again and they come back. Your saved WhatsApp number stays saved too.
• If you uninstall, your data is kept for 48 hours. Reinstall within that window and everything is still there. After 48 hours Shopify requires us to erase the store's data, so a later reinstall starts fresh.

Order on WhatsApp (Pro)

A green Order on WhatsApp button on your reels. A shopper taps it and their own WhatsApp opens with a message already typed — the product name, its price and its link. They send it to you and you take the order in chat.

This is ordinary click-to-chat. There is no WhatsApp API to sign up for and nothing to connect. The shopper always starts the conversation.

1. Go to Marketing → WhatsApp.
2. In the Order on WhatsApp section, type your number in the WhatsApp number field. Ten digits are read as an Indian number; for any other country include the country code.
3. Click Save & go live.
4. The switch Show "Order on WhatsApp" on reels turns on, and the pill at the top reads Order-on-WhatsApp live.

The Preview panel builds a real chat link from one of your published reels, so you can message yourself and check it works.

• The button appears on reels that have a product tagged, next to Add to cart.
• To hide it without losing the number, turn the switch off.
• To delete the number, click Remove. That also switches the button off. You can remove your number on any plan.

Troubleshooting

My widget shows nothing on the storefront

1. Is the Tvora Studio Engine app embed on? Every section needs it. In your theme editor open App embeds, turn on Tvora Studio Engine, then Save. While it is off, the widget shows "Enable the Tvora Studio Engine" in the theme editor and nothing at all on the live store.
2. Did you click Save in the theme editor? Adding a section does not save it.
3. Is the section on the page? In Studio → Homepage or Studio → Product Pages, a widget reads ● Active on your store only once it is set up and added to your theme. Until then it reads ○ Setup required.
4. Is that widget on your plan? A row reading Locked — not on your plan needs Pro. On the live store a gated widget is hidden with no message.
5. Do you have live reels? In Studio → Videos a reel must show Active. Draft reels are not served. Paused or Locked means your plan's reel limit is holding them back.
6. Is the picked list empty? On the widget's Manage page, an empty list means the widget shows nothing. Click Add reels.
7. Give it a minute. Storefront changes take a minute or two to appear because your reels are cached. Refresh after that.

My reels stopped showing after I deleted a product

That is expected. Before serving a reel, Tvora Studio checks the tagged product is still live in your store. A product that has been deleted, drafted, archived or left with no sellable variant is dropped from the reel, and if it was the reel's only product the whole reel stops showing.

To fix it, press Re-tag product on the reel, pick a product that is currently active, and press Save tags. Or set the original product back to Active in your Shopify admin. Allow about five minutes for your storefront to pick the change up.

If every reel in a widget was dropped this way, some placements fall back to plain product photos of your best sellers instead of videos. Same cause, same fix.

Instagram import says it cannot read my account

The message names the actual reason. See "When an Instagram account will not import" above. Whatever the reason, two routes always work: paste a direct link to one public reel, or upload the video file yourself.

I uninstalled and reinstalled — what is kept

Reinstall soon after uninstalling and this is kept: your reels and their covers, the products tagged to each reel, your stories, your widget setup and Customizations settings, your analytics history, and your saved WhatsApp number.

This is reset:

• Your plan goes back to Free. Shopify cancels an app's subscription on uninstall, so a reinstalled store starts on Free. Subscribe again from Settings → Plan. Until then, reels past the 8-reel limit sit Paused — they are not deleted.
• The setup wizard runs again from the beginning.
• Your theme keeps any sections you added, but check the Tvora Studio Engine app embed is still switched on.

One limit: 48 hours after an uninstall, Shopify asks apps to erase that store's data, and Tvora Studio does. Reels, settings and analytics are then gone for good, and a later reinstall starts empty.

The video looks blurry, or takes a moment to start

When you upload or import a reel, a smaller web copy is made in the background — at most 720 x 1280 at 30 frames per second. That starts a few seconds after the reel appears in your library, so the first few plays may use your original file and the reel can look slightly different once the copy is ready. Files already small enough are left alone.

If a reel looks soft:

• Check the original. A phone-shot vertical video at 1080 x 1920 is a good source. A video that was already compressed, screen-recorded, or re-shared several times cannot be improved by re-uploading it here.
• What you see on a tile before playback is the cover image, not the video. If the cover looks wrong, open the reel's three-dot menu in Studio → Videos and choose Edit cover.

If playback is slow to begin, the first play on a page has to start fetching the file. Later reels in the same widget start faster.

Still stuck

Email info@hikedeal.in with your store URL and what you were doing, and a human will reply.